We are on a mission to empower individuals navigating major health challenges by launching a groundbreaking long-form YouTube channel. As a cancer survivor and dedicated health advocate, I aim to deliver meaningful content that resonates deeply with the cancer community and beyond. With a substantial social media following, including over 700,000 followers on Instagram, 100,000 on TikTok, and 12,000 on Facebook, we are poised to make YouTube our next major platform for engagement.
Our content will delve into the realms of cancer survivorship, groundbreaking clinical research, stories of hope, holistic health practices, mental health, and comprehensive wellness education. We are seeking a visionary YouTube Strategist to steer our channel in the right direction, identify key content themes, craft compelling video formats, and cultivate a YouTube presence that aligns seamlessly with our established brand. Additionally, the strategist will contribute insights on short-form content for Instagram and TikTok to support our overarching content strategy.
Our channel is driven by genuine conversations, education with substance, and emotional connections. We are not a high-production entertainment channel, but rather a source of value-rich and meaningful content.
The ideal candidate will have a proven track record of growing long-form YouTube channels, especially within the health, wellness, education, or personal branding sectors. You should possess a strong storytelling ability, particularly for content that is mission-driven and emotionally impactful. The ability to demystify complex subjects like medical research or mental health into easily digestible and engaging narratives is crucial.
You should be proactive in offering strategic recommendations rather than merely executing tasks. Your comfort in collaborating with creators still defining their channel's trajectory will be essential. A deep understanding of audience needs and the capacity to create content that genuinely serves their interests is vital. Experience in integrating long-form and short-form content strategies across multiple platforms is highly valued.
We're looking for someone with over three years of hands-on experience in YouTube strategy, with a proven history of channel growth. A thorough understanding of YouTube's algorithm, audience engagement, and channel positioning is required. You should excel in optimizing titles, thumbnails, and overall video packaging.
Expertise in developing content pillars, video formats, and channel architecture is essential. You should be familiar with YouTube Analytics and capable of translating data insights into actionable strategies. Experience with health, wellness, advocacy, or personal brand channels is strongly preferred. Competency with tools like VidIQ, TubeBuddy, or comparable analytics platforms is expected.
Strong written and verbal communication skills are a must. The ability to provide case studies or references of channels you have successfully grown will significantly bolster your application. You should be available for regular strategy discussions and ongoing collaboration.