At Snowball, we're on the hunt for a creative and analytical YouTube Strategist who can elevate our video content to new heights. As a key player in our team, you'll develop compelling packaging strategies for our edutainment and business-focused YouTube channels, ensuring our titles and thumbnails are not just attractive but irresistibly clickable. Your role will be crucial in driving viewer engagement and subscriber growth, leveraging your deep understanding of audience psychology and YouTube trends.

We are looking for someone who has demonstrated success in packaging high-performing videos for channels with over 100,000 subscribers in the edutainment or business arenas. Your keen storytelling abilities should shine through your mastery of pacing, hooks, and narrative structures. A passion for experimenting with titles and thumbnails to find the most effective combinations is essential, as is experience with A/B testing to refine strategies.

Our ideal candidate is a proactive self-starter with 2-4 years of experience in YouTube strategy, whether from agency, brand, or creator perspectives. A proven track record of growing YouTube channels in the edutainment or business sectors is a must. You'll need to excel at assessing existing content and pinpointing new opportunities for growth. Communication is key, and you should be adept at working asynchronously in a fast-paced remote environment.

If you're ready to take on the challenge of shaping the future of video content at Snowball, we welcome you to explore a potential retainer model with us. The role offers flexibility and the chance to make a significant impact in the exciting world of digital content.