About the Position
We are on the hunt for a seasoned YouTube Strategist and Channel Manager to spearhead the growth and optimization of our YouTube channel. This pivotal role involves taking full responsibility for enhancing our channel's performance, focusing on increasing both click-through and retention rates through innovative strategies.
Our Mission
Collaborating with the longest-surviving patient of a rare cancer, our mission is to empower patients with knowledge to extend their lives, enhance their quality of living, and make informed medical decisions. We achieve this through captivating educational content, including videos, books, and other resources that significantly benefit patients and their families.
Core Responsibilities
Your role will be to drive the channel's success by optimizing its performance metrics. This includes crafting compelling titles and thumbnails to boost click-through rates, and devising engaging content structures to maintain viewer retention. You will collaborate closely with our writing, editing, and marketing teams to create high-impact, ethical content. Additionally, you will oversee video quality assurance, run A/B tests, and analyze analytics to identify improvement areas, working cross-functionally to align marketing and lead generation efforts.
Qualifications We Seek
We are looking for someone with proven experience in expanding YouTube channels, preferably within health, education, or similar fields. A deep understanding of viewer psychology, retention strategies, and content optimization is essential. You should be adept at transforming complex topics into engaging narratives, proficient with tools like TubeBuddy or VidIQ, and possess strong analytical and problem-solving abilities. A proactive approach and effective communication skills are crucial to simplify complex ideas for a broad audience.
Performance Goals
We are a data-driven team, and your performance will be gauged by achieving a minimum 7% click-through rate, a retention rate of 60% at 30 seconds, and an average retention of 45% across full videos.
Ideal Candidate Background
Fluency in English at a native level is a requirement, with a preference for U.S.-based applicants, though we welcome candidates from other native English-speaking backgrounds. Experience with educational or informational channels, particularly in high-trust niches like finance or health, is highly valued.
Our Culture
We pride ourselves on maintaining high standards and a detail-oriented approach. We foster an environment that encourages ownership, continuous learning, and clear communication. Our culture is fast-paced and free from corporate red tape, promoting a positive and collaborative atmosphere.
Why Join Us?
Enjoy the flexibility of working remotely with a schedule aligned to U.S. hours. Our work environment values autonomy, focusing on results rather than micromanagement. You will have the opportunity to make a significant impact on people's lives, innovate, and bring your ideas to fruition.
To apply, please submit examples of at least two YouTube channels you have managed, preferably in health or education, and two thumbnails you have created or directed. Include a brief explanation of your contributions and the results achieved. Additionally, provide a 3–5 minute video presentation explaining why you believe our channel is underperforming, propose one key improvement for the next 30 days, and hypothesize on retention issues in the initial 30 seconds. Don't forget to include your expected hourly rate.