RoseTree, a leading investment education brand helmed by Zack Bakos, is on a mission to elevate the visual identity of its primary outreach platform, the YouTube channel. We are looking for a creative professional to redesign our channel banner and thumbnails to exude the sophistication and authority akin to a private bank or luxury financial publication.

We aim to craft an aesthetic that is editorial, refined, and thoughtful, steering clear of the typical, over-the-top personal finance YouTuber style. Your work will help our channel resonate with high-net-worth individuals, reinforcing our brand as a voice of leadership in the investment world.

Project Overview

• Create a sophisticated YouTube channel banner (2560 × 1440), incorporating a QR code call-to-action in the desktop-only zone.
• Develop three distinct styles of thumbnails, each with six to eight layout variations, resulting in a total of 18–24 templates.
• Provide editable PSDs and Canva templates with locked layers and smart objects for easy updates and adaptability.
• Include a guide on font scaling and thumbnail psychology to ensure consistent theme application.
• Deliver source materials like marble textures and gold accents separately for future use.

Content Types to Design For

• Monday Markets: Technical, chart-focused content.
• Topic Deep Dives: Editorial content featuring in-depth discussions with notable figures.

Each content type must be visually distinct yet belong to the same cohesive family.

Inspirational Benchmarks

We draw inspiration from channels like Anatomy of a Dream, Nomad Capitalist, and Wealthy Expat, known for their restrained typography, editorial elegance, and disciplined use of gold accents.

Applicant Requirements

• Demonstrated experience in designing YouTube channel visuals, with a portfolio showcasing successful projects.
• Provide links to channels you've worked on that have shown tangible performance improvements, such as subscriber growth or increased click-through rates.
• Proficiency in delivering work in both PSD and Canva formats.
• Availability to engage in a structured 4-stage process: concept development, full template construction, documentation handover, and real-world testing.

Project Stages

Stage 1: Develop 2–3 banner concepts and three initial thumbnail style directions for approval.

Stage 2: Expand into a complete set of templates.

Stage 3: Conduct a thorough handover with comprehensive documentation.

Stage 4: Implement and test 3–5 real thumbnails, ensuring functionality across all device sizes.

Budget & Timeline

We encourage you to propose your rate and outline a timeline for each project stage. Please specify what is included in your proposal, such as revisions or additional style developments.