About the Role

Skuish Cookies is searching for a strategic and hands-on Head of YouTube to take full ownership of our channel and help shape it into a high-performing growth engine. This is a remote role for someone who can think creatively, move quickly, and manage the full lifecycle of content from idea to impact.

In this position, you’ll guide the channel’s direction, develop compelling video concepts, oversee production workflows, and ensure every upload is built to capture attention and keep viewers watching. Just as importantly, you’ll help turn that attention into meaningful business results by driving traffic to our website and supporting sales.

If you know how to build an audience, understand what keeps people engaged, and can balance creativity with performance, this could be a great fit.

What You’ll Do

You’ll own the YouTube strategy end to end, including planning, execution, publishing, and ongoing optimization. That means spotting opportunities in trends, shaping content ideas, coordinating production, and making sure every piece of content is aligned with the channel’s larger goals.

You’ll also work closely with editors, thumbnail designers, and other collaborators as needed, keeping projects organized and moving on schedule. From long-form videos to Shorts, you’ll help create a content mix that supports both audience growth and brand visibility.

Core Responsibilities

• Build and lead the overall YouTube content strategy.
• Own the content calendar and keep production on track.
• Research topics, trends, and formats with strong viral potential.
• Develop or supervise scripts and creative direction.
• Coordinate filming, editing, and post-production workflows.
• Manage outside creators such as editors, thumbnail artists, and freelancers.
• Review content before it goes live to ensure quality and consistency.
• Improve performance through stronger titles, thumbnails, descriptions, and publishing decisions.
• Track analytics and use data to refine future content.
• Support traffic growth and conversions through YouTube-driven content.
• Adapt long-form content into Shorts and other platform-friendly cuts.

What We’re Looking For

We want someone with a proven track record of building or scaling YouTube channels and a deep understanding of what makes content succeed. You should be confident in analyzing retention, click-through rate, audience behavior, and overall channel performance, then using that information to make smarter creative decisions.

The ideal candidate is highly organized, proactive, and comfortable leading multiple moving parts at once. You should be able to spot what’s working, identify what’s not, and take initiative to improve results without needing constant direction.

Required Experience and Skills

• 5+ years of experience in YouTube content growth, channel management, or a similar role.
• Demonstrated success working on or growing one or more YouTube channels.
• Strong knowledge of YouTube strategy, analytics, and audience development.
• Experience with both long-form content and Shorts/Reels-style formats.
• Excellent communication, planning, and project management skills.
• Ability to manage several priorities and collaborators at the same time.
• Fluent English communication skills.

Content Style We Produce

Our channel may include a mix of ASMR, behind-the-scenes content, challenges, reactions, reviews, scripted videos, Shorts/Reels, storytime, and vlog-style formats. Experience working across these styles is a strong plus.

Application Note

Please include links to YouTube channels you’ve helped build or manage, along with a brief explanation of your role and the results you contributed to.

We care about more than views alone. Success in this role will be measured by channel growth, audience engagement, content quality, and the ability to generate real business impact through YouTube.

Please include links to YouTube channels you’ve helped build or manage, along with a brief explanation of your role and the results you contributed to.