About the Opportunity

Johnny Cassidy, the creator behind Johnny2000, is building a new YouTube channel designed to merge original songs, memorable characters, emotional storytelling, and reimagined moments from classic films into a fresh, highly watchable format.

This project is looking for a freelance Creative Director and YouTube strategist who can help shape the idea into a compelling, scalable series with strong audience appeal. The initial engagement will focus on a paid pilot, with the potential for continued collaboration if the partnership is a strong fit.

We’re seeking someone who can think both creatively and strategically—someone who understands how to develop an idea that feels native to YouTube, builds curiosity quickly, and encourages viewers to come back for more.

What You’ll Work On

Your role will center on turning a broad creative concept into a polished, repeatable channel framework. That includes helping define the show’s identity, refining the first pilot, and building a production approach that supports future episodes and Shorts.

• Shape the channel’s creative direction and audience focus
• Develop the pilot’s structure, opening, pacing, and visual language
• Design repeatable formats for both long-form videos and short-form content
• Guide packaging decisions such as titles, thumbnails, and launch positioning
• Help establish an efficient and sustainable production workflow
• Support the introduction of original characters and story elements in a way that builds viewer connection

What We’re Looking For

The ideal candidate knows how to make content feel like it belongs on YouTube from the start—not like a traditional idea adapted after the fact. You should be able to balance imagination with execution and help transform an original concept into something clear, engaging, and easy for audiences to understand.

Strong instincts around retention, storytelling, packaging, and fandom-building are important. Experience or enthusiasm in areas like musical theatre, original IP, nostalgic media, or mental-health-centered storytelling would be a meaningful advantage.

We’re also looking for someone who communicates clearly, shares honest creative feedback, and brings initiative to the process. This is a collaborative role for a person who can offer direction, not just complete assignments.

Qualifications

• Background in YouTube strategy, format development, creative production, or channel growth
• Examples of relevant work, such as channels, series, pilots, or video concepts
• Strong understanding of audience retention, packaging, and platform-specific storytelling
• Ability to build repeatable systems and workflows for content creation
• Comfortable working remotely and joining scheduled meetings as needed
• Awareness of transformative editing and Content ID issues is a plus
• Editing experience is helpful, though the main focus is strategy and creative direction

How to Apply

Please share your availability, general rate range, relevant samples, and a short note explaining what draws you to this project.