Are you passionate about video content and audience engagement? Shmush! Pets is seeking a dynamic and creative Channel Manager to spearhead our YouTube strategy. You will play a crucial role in crafting compelling video experiences that captivate and convert viewers, establishing YouTube as our primary content channel.

What We’re Looking For

We need a visionary thinker who excels at understanding content trends and audience behavior. Your strategic and analytical skills will help refine our video strategies, ensuring they resonate with our audience.

If you have a knack for YouTube SEO and growth, particularly with tools like VidIQ and TubeBuddy, and excel at making videos discoverable, you're exactly who we're looking for.

Your creativity and attention to detail will be key in crafting enticing video titles, thumbnails, and descriptions that maximize viewer engagement and retention. You will thrive in managing the content production process, coordinating with teams to ensure seamless execution and adherence to publishing schedules.

Your Responsibilities

YouTube Strategy & Optimization

• Develop and maintain a comprehensive content calendar to drive video production.
• Conduct keyword research and optimize SEO efforts to enhance video visibility.
• Regularly analyze performance metrics and refine strategies to improve audience engagement.

Video Production & Content Execution

• Collaborate with creative teams to produce high-quality videos that align with our brand’s message.
• Ensure all content effectively communicates our product offerings and customer success stories.
• Implement best practices for video chapters, captions, and metadata.

Audience Growth & Community Engagement

• Craft strategies to boost subscriber numbers and viewer loyalty.
• Engage with our YouTube community through active comment management and viewer interaction.
• Foster partnerships with influencers and industry experts for enhanced visibility and growth.

Content Repurposing Across Platforms

• Transform YouTube content into engaging Shorts, TikToks, and Instagram Reels.
• Work with the SEO team to integrate videos into blog content for increased organic reach.
• Utilize AI tools for efficient social media content distribution.

Why Shmush! Pets?

Join a fast-growing company dedicated to revolutionizing pet health care. In this hands-on role, you'll shape the video content ecosystem in a data-driven environment that values creativity and long-term impact. If you're ready to make a difference and grow with us, we’d love to hear from you!