About Us:

At Changing Lives Productions, part of the renowned Dhar Mann Studios, we are dedicated to crafting inspiring and motivational scripted content that resonates with today's social media audience. With a staggering monthly viewership surpassing 1 billion and an impressive 40 billion lifetime views across platforms like Facebook, YouTube, Instagram, and TikTok, we are the leading force in scripted digital creation. Spearheaded by Dhar Mann, a visionary entrepreneur with a global following of over 124 million, we are committed to storytelling that makes a difference in people's lives.

The Role:

We are on the lookout for an Audience Growth and Insights Lead to become a key player in our Data & Insights team. Reporting directly to the Head of Audience Development & Insights, you will be at the forefront of devising and executing innovative growth strategies across major platforms such as YouTube and Facebook. This role is perfect for someone who is part strategist, part analyst, and part creative thinker. If you have a passion for data-driven innovation and a knack for creative problem-solving, we want you on our team.

Your Responsibilities:

• Develop and implement innovative strategies to enhance audience engagement and increase revenue across multiple platforms.
• Lead the entire process of strategy implementation, from testing and measuring to optimization.
• Conduct A/B testing on various creative elements like thumbnails and titles, providing actionable insights from your findings.
• Analyze data to extract actionable insights, helping inform strategic decisions beyond just numbers.
• Deliver weekly and monthly performance insights with an emphasis on understanding underlying trends and behaviors.
• Examine audience retention metrics to identify key engagement and drop-off points, providing insights into viewer behavior.
• Research competitors to uncover new strategies and growth opportunities.
• Stay updated on the latest platform trends and best practices to drive continuous growth.
• Collaborate with content teams, bringing a blend of creative and analytical perspectives to content ideation.
• Effectively communicate key insights and findings to various teams.

Your Qualifications:

• Over 5 years of experience in audience development, growth hacking, or social media insights within the media or digital content sectors.
• A proven history of leveraging data and creative strategies to achieve measurable growth.
• Extensive knowledge of YouTube, Facebook, TikTok, Instagram, and their specific best practices.
• Expertise in YouTube and Facebook Analytics, with the ability to independently analyze and interpret data.
• A balanced approach combining analytical precision with creative thinking to guide strategic decisions.
• Innovative, proactive, and experimental mindset with a focus on iterative testing for growth.
• Hands-on experience with A/B testing creative content such as thumbnails and video titles.
• Proficient in Excel/Google Sheets, including VLOOKUP, INDEX MATCH, pivot tables, and data visualization.
• Bonus skills: Experience with YouTube SEO/optimization, Photoshop, and paid media strategies.

Location:

This position is based in our Burbank, CA studio, offering a hybrid work environment.